Why fax still works.

Today we have many ways to connect with people.  Emails, instant messaging, social networks just name a few.  So why do businesses still have success with fax communications?

Fax itself has begun to change shape.  People are sending and receiving faxes by email in addition to their normal fax machines.  Fax has become another attachment in an email message to open, which was sent by a trusted source, their electronic fax service provider.  Unlike an email message a fax has to be opened either as a file attachment when received by email or it still has to be picked up off of the fax machine to be read.  There’s still some connection people have to paper that won’t go away for a while.

Email vs. Fax

You may have already tried an email campaign with Openfax Airmail or Openfax EBS.  Though the Openfax Airmail and Openfax EBS services do an excellent job of helping you design, deliver and track email campaigns; we’re still a little partial to fax.  Unlike email, fax is more difficult to automatically sort, block and filter.  For those recipients in your database that have given you permission to fax them; it’s a great way to get through every time.  Email is a complicated beast in nature.  To be frank, peoples’ inboxes are littered with less scrupulous emails, and there are more than just delivery concerns.  Trying to get email campaigns to look great on the many email clients that are available also proves to be challenging for some and unless you have a tight relationship with the recipient, your email may quickly be discarded as SPAM.  There is a right way to communicate with customers by email and it is a journey to become very successful in your email messaging.

Fax is just as quick as email

One of the benefits of email marketing is that it’s instant, on-demand and can quickly promote your message.  With Openfax, fax delivery is just as quick.  With Openfax even your largest fax campaign can be delivered in relatively no time at all; and from what our repeat customers tell us with better results and ROI.  Why not give it a try?

Isn’t Fax more expensive?

What is more expensive; spending money and getting a return or spending money with no return?  Fax delivers your message in a method that in some way or fashion is guaranteed to be seen, as it is tangible.  Unlike email when SPAM filters, inbox rules, and simple disregard for messages plagues your ROI, fax becomes the clear alternative until you have an established email relationship with customers.  Most Email Service Provider (ESPs) charge for email services with a monthly recurring service fee based on the number of emails you attempt to send.  With Openfax Fax Broadcast there is no monthly fee and you only pay for successfully delivered pages.

Give it a try

Sign-up online or contact an Openfax Expert today at 1-866-OPENFAX (673.6329) and see what Openfax Fax Broadcast can do for your business or organization.